Sneaker District has all the credibility with devoted fans and a booming online presence, but its Amsterdam store was stuck in the past: outdated, cluttered, and built with unsustainable materials and practices. In the sneaker world, appearance and service are everything. Inspired by sneaker culture and craftsmanship, we turned this industrial space into a future-proof retail store.
For an improved experience, we partnered with the Technical University of Delft and Stalen Gasten to create a rotating sneaker display that allows customers to pick their favorites more easily. Built on slim tracks in a stylish ellipse shape, the sneakers automatically rotate around, allowing the consumer to select as many as they like without any drama. Set against a textured concrete wall and illuminated with adjustable LED lighting, this display is also a stylish way to draw attention from the street.
Sneaker design and culture provided much of our inspiration for this space. Front-and-center is the storage room vault door made from hot-rolled steel and flanked by perforated steel banisters in reference to the delicate mesh used over the toe of a shoe. The steel is powder-coated in a rusty red: a tribute to your favorite kicks getting some wear and tear.