We were given complete creative freedom to design Antwerp’s new sneaker destination. For Sneaker District’s second European store we found inspiration everywhere we looked. From the neighborhood rich in antique stores to sneaker design and the world around it, we crafted a fresh retail experience where two contrasting cultures come together in harmony.
Sneaker District
Antwerp
“Contrast is the foundation of our design signature. We articulated this through style, color, form and materials.”
The neighborhood’s famous Kloosterstraat antique strip inspired the store’s first impression. The shop window features an antique display cabinet made modern with a splash of Farrow & Ball’s No.31 pastel pink paint. Inside, the history of Antwerp and Amsterdam (home of the first Sneaker District store) is brought to life through a contemporary wall mural.
To enhance the length of the space, we created a metal tunnel that almost feels like you’re stepping into another world. Set against a slate gray wall, the pink powder-coated tunnel doubles as a clothing display lit with LEDs so it’s ready for browsing.
At the center, sits the main sneaker display. Mesh boxes, reflective plinths, and hexagon display units add perspective and intrigue for the shopper. The displays are distinct against a wall of monstera deliciosa: a tribute to the wild ivy that once called this building home. Above, a skylight to give this moody space a dose of natural light.
The marble displays and counter were crafted from Marmoreal® by Max Lamb and Dzek Dzek Dzek; a 95% marble and 5% resin-polyester mix to create a texture similar to Nike’s famous elephant sneaker print. The point-of-sale counter is complete with a terracotta hanging light by Hand & Eye Studio.
Community is an integral part of sneaker culture. We set aside a small hang-out space featuring an iconic Michael Ducoroy sofa in Raf Simons’ dark navy velvet (available at Ligne Roset) and lit up with lyrics from American rapper Mac Miller.
Something unexpected happens when cultures and eras collide. Sneaker District in Antwerp shows the power of blending opposites together to create something you haven’t seen before.
